Transforming Brands Through Creative Collaboration

Brand Strategy

  • Brand audits and assessments

  • Align brand mission, vision, and values

  • Target Audience analysis and Segmentation

  • Brand positioning and messaging strategies

  • Brand guidelines and brand identity

Website and Content Strategy

  • Content creation and optimization

  • Blog development, management and content production

  • Search Engine Optimization (SEO)

  • Customer experience (CX) and user experience (UX)

  • Website audit and analysis

Media Planning

  • Market research and analysis

  • Strategic media planning and platform selection

  • Budget allocation and optimization

  • Negotiation and management of media buying

  • Performance tracking and reporting

Creative Advertising

  • Campaign ideation and development

  • Copywriting and design across various media platforms

  • Video and audio solutions

  • Visual storytelling and brand messaging

Social Media Strategy

  • Customized social media plans

  • Social media content creation and curation

  • Audience research and analysis

  • Paid advertising campaigns (to complement Owned and Earned media)

  • Performance tracking and analysis

Promotions

  • Promotional program strategies

  • Event planning and coordination

  • Public relations (PR) strategy

  • Influencer and brand ambassador partnerships

Real Stories. Real Results.

LAND ACKNOWLEDGEMENT


Durham College is situated on the traditional lands of the First Peoples of the Mississaugas of Scugog Island First Nation. These lands are covered under the Williams Treaties and rest within the traditional territory of the Anishinaabeg. We offer our gratitude to the Indigenous Peoples who care for and, through the treaty process, share the lands on which we live, learn, teach and prosper today.